As of recent years, there has been a massive rise in new marketing techniques, one of the most prominent ones on the rise, videos. Video content consumption has been on the rise for a while, but in 2020, it was found that almost 96% of consumers had increased their watch time, wanting businesses and brands to hop on the trend, moving past blogs and other forms of advertisement.

Trends in video marketing in 2022 have been quite the catch. Businesses aiming to better their brand, reach a wider audience, and impact consumers have consistently been spending much of their finances to market their brand.

Some of the best video marketing trends currently include:

1. Live Video

Content marketers all agree that live videography is one of the most useful and audience-generating tactics of the current time. Consumers prefer live content over uploaded content because it feels more realistic and personal.

It has been seen that people are three times more likely to consume live media than pre-recorded content.

Photo by George Milton from Pexels

2. Vlog Style Content

Storytelling has always been a huge part of creating an identity for your business. It helps consumers see a much more personal side of the company/products they invest their time and money into. It is also much more likely for them to trust such businesses.

Even though vlogging has existed for quite a time, it doesn’t seem to go out of style!

3. Interactive Video (IG Stories)

Engaging content is key to getting users to really stop and see the brand for what it is. The most common way this has been happening is via Instagram stories. Using the question bank, the multiple-choice option, and so on, brands are able to interact with the audience and get feedback as well as put their identity out there for people to notice.

This also helps the audience to know that the business they’re seeing cares about its customers.

Source: Pickupp

4. Search Optimization for Video Content

With the use of target keywords, categorizing your videos, having a good video description, and a well-made thumbnail, marketers have seen quite the impact of this strategy in finding the perfect audience to get businesses out there. No one wants to watch a video they can’t find in the top results of a search. This has quickly become one of the top priorities and strategies to get content out there.

5. Short Videos

If you have had the time to scour the internet, you will know the quick rise of content shown via short videos on multiple social platforms. It bases itself on the idea that people don’t want to spend hours or perhaps even minutes watching a singular thing.

It’s become quite the video trend to make quick short, sweet videos so the consumer doesn’t get bored, but can also know everything they need to know about a certain business or brand. From TikTok to Instagram and Facebook, short videos/reels have taken the online world by storm, so hop on the trend!

Photo by Hello I'm Nik on Unsplash
Photo by Amanda Vick on Unsplash


Over the years, marketers have seemed to be on quite the rising streak, stating the importance of videos in marketing strategy is key to most, if not all, businesses.

Trends in video marketing will keep adding on, and the internet world will keep evolving. Trends are popular for a reason, they work.

Videos aren’t only useful in creating promotional content; they’ve also proved useful in presenting the brand and creating advertisements, making tutorials for the products, creating teaser videos to gain a further audience and get them excited, introducing new products, showing reviews and credibility, and so much more!

Video is an excellent and, at this point, a necessary tool in promoting an identifiable brand or business. What are you waiting for?

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